Creative Director
In just three months, I led a comprehensive transformation of the gallery’s creative, digital, and operational landscape—building and designing the website, developing business cards, catalogues, marketing collateral, and event materials, and setting up essential systems such as the CRM, art inventory, and Artnet profiles. I managed all digital marketing efforts, including email campaigns, event invitations, and Instagram content (such as the Art Market Series, behind-the-scenes reels, and collection highlights), while designing vinyls for exhibitions, creating editorial ad campaigns, and overseeing photography, video, and content production that increased online engagement by 70%. Our email campaigns achieved a 45% open rate, significantly outperforming industry averages and strengthening audience engagement.
We organized and directed editorial campaigns, interviews, and sponsored features, collaborating closely with editors, publishers, and distributors, and wrote and distributed press releases to strengthen visibility across press and institutional networks. Additionally, I provided curatorial support and assisted in managing three exhibitions—curating the artistic vision with commercial objectives—while shaping spatial design concepts to enhance visitor experience. Throughout, I led creative and brand strategy across digital, print, and spatial platforms, ensuring cohesive storytelling, refined aesthetics, and a unified brand presence for the gallery.
Designed Marketing Materials
Created a full suite of marketing collateral for the gallery, aligning design, messaging, and brand identity. This included fliers, business cards, event invitations.
Exhibition Design & Vinyal
Created all vinyl artwork for exhibitions and oversaw the full installation process to ensure a cohesive and consistent brand presence. This included signage, business cards, event invitations.
Exhibition Inventory
Directed photoshoot of the gallery's collection to be used for catalogue's, sent to clients and for marketing materials.
Art Direction for Editorials
Managed a creative team (publishers, editors, photographers) and external partners to deliver high-quality visual and experiential outputs.​
This included designing the covers for print publications and managing interviews with artists for exclusive news features.
Designed Event & Exhibition Opening Invites
Managed Exhibition Openings
Curated and orchestrated events that brought art, ambiance, and experience together, ensuring every detail came together seamlessly—including collaborating with champagne sponsors, coordinating with the event photographer, and designing step-and-repeat banners.
Built & Designed Website
Designed and developed The Sphere Gallery's website and SEO delivering a clean, modern, and strategically crafted user journey and end-to-end experience.
Social Media Managment & Creative Direction
Managed all digital marketing efforts, including email campaigns, event invitations, and social media (Instagram), producing original content such as the Art Market Series and behind-the-scenes features that boosted engagement and reach.
Produced a series of reels that showcased the gallery’s collection, behind the scenes footage which strengthened its visual identity, and significantly increased audience reach and engagment.
